You know that you've gone to business meetings, networking groups and professional tradeshows and seen them. Those poor misguided souls that have a logo designed by one person, placed on brochures designed with a completely different color scheme or feeling, topped off by a business card that barely looks like it's from the same business. Business experts have talked about how important it is to have consistency throughout all of your branding and marketing products.
So, your business needs new promotional materials to take with them to the biggest business exposition and tradeshow in your industry. It's coming up fast, and you're having trouble nailing down a design that will both impress your peers and stay within the companies shrinking advertising budget. There are only so many things you can get together in a couple weeks time, and your boss is really leaning on you to hit this one out of the park. What are you to do?
If you work for a company or organization that does most of its print and web design work in house, than you already know that creating advertisements can be a tricky business when the budget is tight. On one hand, you really need advertisements that will speak to your target audience, and professionally convey the message that you are trying to send. On the other hand, you don't have the money or the manpower to dedicate months of painstaking work to the design project, so what are you to do?
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